Our Expertise is

in Fruit

J.O. Sims is one of

the UK's leading suppliers

of fresh fruit, fruit ingredients and fruit snacks

Since it was founded in 1896, J.O. Sims has built lasting relationships with growers and processors around the world, enabling us to introduce and supply a wide variety of fruit to retailers and wholesalers as well as food and drink manufacturers. Our relationships have helped us identify new lines of supply and develop new market opportunities for our UK and international customers. Worldwide, we farm over 1,000 acres of cherry, apple, peach, nectarine and apricot orchards and are the UK’s largest supplier of cranberries and wild blueberries.


Our Worlds

J.O. Sims


Everything started with a seed. Our farms span 1,000 acres on 4 continents, growing quality cherries and apples.

Interested in speaking to one of our experts?


Our Services

At J.O. Sims we pride ourselves on offering a wealth of quality services to our customers.
Click through below to find out more about each.

Delve into

What's New

Latest News from J.O. Sims, Our Partners & Our Growers.


July 2024 newsletter: focus on sustainability

Sustainability is a key driver for customers wanting to ensure they have as little impact on the planet as possible. This is driving their demands for food suppliers to ensure the produce is grown responsibly and with concern for the environment. J.O. Sims works with suppliers across the world to ensure that the products it imports are produced in a sustainable way. So not only is the range of J.O. Sims products tasty and nutritious, it is also kind on the environment.


May 2024 newsletter: focus on healthy snacking

As many of us embrace busier lives, convenient, versatile and nutritious tasty snacks are in the spotlight. An increase in consumer demand for nutritious snacks along with HFSS legislation means it’s never been easier to get your hands on a healthier snack. Brands within the healthy snacking sector are focusing on delivering against consumer need for nutritious and delicious snacks.


An international flavour for J.O. Sims at IFE

The J.O. Sims stand at the recent IFE event was a truly international affair, with guests jetting in from across the globe to help showcase our amazing range of dried fruits and nuts.


Vision & Values

At J.O. Sims, our vision is to be recognised by our valued customers, growers, suppliers and colleagues as the market
leading experts in our chosen categories, delivering excellence without exception.

Customer Focused
People First
Do the difficult


Our Journey

J.O. Sims was Founded

Josiah Oliver Sims founded the firm in London's Pudding Lane, building the family business with sons Victor and Wilfred, importing fruit from Europe and the USA.

Borough Market
Premises in Borough Market

Thriving on the passion and entrepreneurial spirit that Josiah instilled in the business, the first J.O. Sims premises in Borough Market are purchased.

Fruit Auction

J.O. Sims buys a former Hop warehouse in Borough Market, and opens their first fruit auction room. 

Keith Joins the Business

The business thrives as London's main auction house and Victor's son Keith joins, leading the business through the turbulent years after WW2.

Fresh Cranberries
Fresh Cranberries to the UK

J.O. Sims is first to bring fresh cranberries to the UK; and so our 60 year partnership with Ocean Spray begins...

Ingredients Business
Ingredients Business is Born

Having introduced frozen Canadian Wild Blueberries, Keith freezes his excess fresh cranberries and the Ingredients Business is born. 

Christopher Joins the Business

Keith's son Christopher becomes the fourth generation of the family to be part of J.O. Sims and is made Managing Director. 

Fruit Farms
Developing the Fruit Farms

Christopher starts to develop the fruit farms, beginning with 4 apple and cherry farms in the USA in 1992. 

Indian Grapes
Fresh Indian Grapes

J.O. Sims create the global market for fresh Indian grapes.

Relocation to Spalding, Lincolnshire

J.O. Sims relocate from their Borough Market trading office to a 14 acre site in Spalding, Lincolnshire. 

Exclusive UK Partner
Exclusive UK Partner for Ocean Spray

The Ingredients Business grows as J.O. Sims becomes the exclusive UK partner for Ocean Spray cranberry ingredients. 

Investing in the Spalding Site

J.O. Sims invests in the Spalding site with the addition of  blending & packing facilities for retail dried fruit, nut & snack blends. 

Development of the Borough Market Warehouse

J.O. Sims starts to develop the Borough Market warehouse properties into apartments, office space and restaurants. 

Investing in Poland

J.O. Sims invests in a food manufacturing facility in Poland, becoming a food ingredient manufacturer for the first time in its history. 

Major Contract
Category Manager for Kelloggs

J.O. Sims is awarded category manager for fruit & nut ingredients for a major food manufacturer resulting in investment in the Spalding site.

Automated Cherry Packing Line

New automated cherry packing lines are installed at Spalding, as the fresh fruit pack house expands even further. 

Development with Ocean Spray®

J.O. Sims develops its fruit ingredient range with Infused Dried Fruits through its stake in Zarecki Foods. 

“Our long-standing relationship with J.O. Sims Ltd is built on our mutual passion to deliver the highest quality & innovative cranberry ingredients to our customers. Our success has been achieved through our great partnership with the dedicated team at J.O. Sims Ltd, who’s expert UK market knowledge, technical excellence & understanding of their customer needs has been fruitful!”

Thomas Hogan
Ocean Spray

Get in Touch

We would love to hear from you. Please get in touch to discuss your requirements for the finest quality fruit to be found in the northern and southern hemispheres.


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