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Fibre February is a yearly health campaign to raise awareness about the importance of eating enough dietary fibre – something we’re not great at in the UK as most adults are eating only about half of the recommended 30g daily intake of fibre.
But this trend is changing and fibre is becoming one of the biggest food trends of 2026.
More people are taking action and making health-focused food choices and fibre is at the forefront, helped by discussions around weight loss medications like GLP-1 and people’s desire for meals that keep them fuller for longer.
Many are paying attention to gut health and jumping on the popular TikTok trend of “fibre maxxing,” changing their eating habits to increase their fibre intake – including adding in healthy and fibre-rich snacks to their diet such as dried fruit and nuts.
According to Innova Market Insights, when it comes to healthy snacking, 56% of people want products with fibre and 33% say that high-fibre claims influence their buying choices. In response to these needs, the growth rate for products making high fibre claims went up by 5.4% between 2020 and 2025.
People are recognising that fibre plays an important role in ensuring a healthy gut, supporting good digestion, nourishing beneficial gut bacteria, helping to control blood sugar and cholesterol, and making you feel fuller for longer to help with weight management.
As they learn more about fibre, they’ll need help understanding the different types and how they benefit us. Soluble fibre helps manage blood sugar and lower cholesterol, while insoluble fibre keeps things moving in the intestines and supports colon health. Some fibres also act as prebiotics, feeding helpful bacteria in our gut. Creating products with the right ingredients and making the benefits clear will be key to success.
You can tap into the fibre trend by incorporating wholesome dried fruits and nuts into your products.
Nuts are packed with nutrients that are good for the heart – rich in protein, fibre, healthy fats and antioxidants – which help keep you feeling full and energised. Dried fruits are a quick, naturally sweet way to get vitamins and antioxidants.
High-fibre fruits and nuts include almonds, cashews, hazelnuts, pistachios, dried apples, dates, figs, apricots and dried bananas – all of which contain more than 6g of fibre per 100g or 3g per 100 calories, meeting UK high-fibre standard claims.
Scan the QR code to learn more about the health benefits of our fruit and nut ingredients, or contact our Development Manager Michelle (michelle.smith@josims.com) to explore creative ways to incorporate these high-fibre ingredients into your products.
Michelle said: “Using dried fruits and nuts to boost your fibre intake is so easy, as the recipe I have created below shows. These ingredients lend themselves well to quick and easy snacks which are a healthy alternative to traditional pre-made snacks.”
1. Add dates, prunes, almonds, cranberries, flax, chia seeds, cacao powder and vanilla bean paste to food processor.
2. Blend until smooth. This may take a few minutes, depending how soft the dates and prunes are. Keep blending until soft and sticky.
3. Roll the mixture into 32 16g balls, then refrigerate to firm up.
4. If desired… once firm, drizzle with melted dark chocolate and top with some chopped nuts and dried cranberries.
5 minutes
125g Pitted dates (deglet nour have the highest fibre per 100g)
160g Soft pitted dried prunes
140g Natural almonds
30g Dried cranberries
25g Ground flax
10g Chia seeds
20g Cacao or unsweetened cocoa powder
4g Vanilla bean paste
Optional extras
60g Dark chocolate (melted)
20g Almonds (roughly chopped), or other nut of choice
20g Dried cranberries (roughly chopped)
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