Fresh Produce Journal Chats with Darren Matschull – Procurement Director

Fresh Produce Journal (FPJ) approached our expert Darren Matschull – Procurement Director to discuss the UK fresh cherry season. Darren talks about the potential for a “good crop” and the possible reasons behind it’s “early start” including the combination of good weather in spring, the increased use of closed polytunnels for production, and plantings of new early cherry varieties. Read the full article to find out more about the UK cherry season and how J.O. Sims has cemented its position as a leading cherry grower and distributor.
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