An international flavour for J.O. Sims at IFE

The J.O. Sims stand at the recent IFE event was a truly international affair, with guests jetting in from across the globe to help showcase our amazing range of dried fruits and nuts.

With a big increase in visitor numbers on recent years, there was a real buzz about the Excel, London, event and our prominent stand ensured we enjoyed a constant stream of visitors, including top Italian chef Gennaro Contaldo (pictured above) who popped by to try some of our delicious snacks and samples.

Joining us over the three days of the show were representatives from our key suppliers – Nicole from Ocean Spray flew in from Boston, USA, to help promote delicious and nutritious cranberries while another visitor from the US was Kevin from Sunsweet prunes in California. We were also joined by Marcin from our Polish partners Zarecki Foods, helping to introduce guests to their diced dried apple, while Yousseff from Al Foah in the UAE was on hand to discuss individually wrapped stuffed dates.

J.O. Sims business development manager Jonathan King said: “The IFE was a great show for us. Our procurement team were able to talk with suppliers and source new products while it was a great opportunity for all of us within the business to meet clients old and new.

“We offered hospitality to customers and suppliers with some great snacks made by our NPD chef Michelle using ingredients that we supply. This allowed a relaxed environment to talk with customers whilst presenting products that many visitors were unaware that we supplied.

“Michelle and Vilma were kept very busy demonstrating a range of our products and explaining innovation in dried fruit and nuts along with the various applications of the range of dried fruit.”