We have been supplying frozen Wild Blueberries into the UK for over 20 years, in fact, Keith Sims, our current Managing Director – Christopher Sims’ father, introduced Wild Blueberries into the UK 40 years ago. They were one of our original ingredients alongside cranberries!
Category Manager
RICH’S
“We have bought Canadian Wild Blueberries from J.O. Sims since 2017, they have expert knowledge of the fruit and its supply chain and their knowledge of the crop is really helpful with planning. Excellent service all round.”
Director
Bart “n” Lainy’s
Classically, and we are sure everyone knows, they are used in cheesecakes and muffins. The seeping of the frozen Wild Blueberry juices into the batter during baking is a real attribute to the appearance of the finished muffin. Frozen Wild Blueberries are perfect for baking due to their intense flavour, captured as part of the IQF process.
Exciting and New Product Development
Our product range has expanded significantly since we first brought our initial fruit “ingredients” to the UK market and we now offer not just IQF Wild Blueberries, but Wild Blueberries in formats suitable for all baked goods, breakfast cereals, granolas, porridges, snack bars, cheese, confectionery and much much more…
Cranberries have reached their peak of colour and flavour and harvest is just getting underway in North America, so we thought we would share with you some interesting facts about how cranberries are harvested and remind you of what a versatile, healthy fruit this is.
Here’s what’s to look forward to as we approach new season J.O. Sims Infused Dried Fruits.
Announcing our new banana puree pack format, additional European storage and our thoughts on just how functionally versatile our banana ingredients are!
Registered in England no: 02084187.
Registered Office: Pudding Lane, Spalding,
Lincolnshire, PE11 3TJ, UK
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