We have been supplying frozen Wild Blueberries into the UK for over 20 years, in fact, Keith Sims, our current Managing Director – Christopher Sims’ father, introduced Wild Blueberries into the UK 40 years ago. They were one of our original ingredients alongside cranberries!
“We have bought Canadian Wild Blueberries from J.O. Sims since 2017, they have expert knowledge of the fruit and its supply chain and their knowledge of the crop is really helpful with planning. Excellent service all round.”
Bart “n” Lainy’s
Classically, and we are sure everyone knows, they are used in cheesecakes and muffins. The seeping of the frozen Wild Blueberry juices into the batter during baking is a real attribute to the appearance of the finished muffin. Frozen Wild Blueberries are perfect for baking due to their intense flavour, captured as part of the IQF process.
Exciting and New Product Development
Our product range has expanded significantly since we first brought our initial fruit “ingredients” to the UK market and we now offer not just IQF Wild Blueberries, but Wild Blueberries in formats suitable for all baked goods, breakfast cereals, granolas, porridges, snack bars, cheese, confectionery and much much more…