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Consumers are looking for natural ways to enrich their diet, avoiding high fat and added sugar by looking for positive whole food replacements such as fruit, vegetables, nuts and seeds.
We have seen 14% growth of selected indulgent categories with an active health claim over the last 5 years; new brands are hitting the shelves blending indulgence with added value goodness.
1 in 3 consumers claim to be proactive in dealing with weight management, heart health and joint health while 15% of food and drink choices are chosen due to a health benefit.
Plant-based is a sweet spot between many trends – it’s good for health and the planet. There has been a wave of product innovation in this area with plant-based claims increasing by 302% between 2018 and 2022.
Source: Kantar Usage 2023; Innova Market Insights Food & Beverage Trends; Mintel Plant Based Eating; The Food People
Rich in essential vitamins and minerals
Important for healthy body function
High in protein
Important for energy and body health
Good source of fibre
Important for satiety and gut health
Low in saturated fats, high in heart healthy mono unsaturated and polyunsaturated fats
Important for cardiovascular health
Packed with antioxidant polyphenols
Important for cardiovascular health
Contain essential vitamins & minerals
Important for healthy body function
High in carbohydrates
Important for energy release
Good source of fibre
Important for satiety, gut health
Cholesterol free
Important for cardiovascular health
30 Minutes
20g Crisp rice
80g Jumbo oats
100g Wheat flakes
50g Almond butter
120g Clear honey
100g Cherry Berryfusion cranberries
60g Sour cherries
50g Honey almond slice
0.5g Vanilla essence
20g Pumpkin seeds
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Registered Office: Pudding Lane, Spalding,
Lincolnshire, PE11 3TJ, UK
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