Autumn 2026 newsletter: growing demand for cranberries

The perfect time to target the growing demand for cranberries

The autumn signals an important time of the year for us at J.O. Sims as we prepare with our US partner Ocean Spray for the cranberry harvest over in America. With the new season crop due to arrive in the UK from early 2027 contact us to secure your continued supply of quality cranberries.

Assessing the cranberry harvest

The 2026 cranberry harvest is underway across the Atlantic and whilst crop levels are expected to be below 2025 we are expecting to see a balanced outlook.

Based on fruit sampling, grower feedback and field observations, expectations have been adjusted slightly from earlier forecasts due to lower than anticipated yields in Wisconsin and below-average crop in eastern Canada. In contrast strong crop production is being reported in the key growing areas of Massachusetts, Washington and British Columbia.

Our partner in the US, Ocean Spray, assures us that overall fruit quality and crop conditions remain favourable as harvest begins. While crop performance varies across regions this season, Ocean Spray’s geographically diverse grower-owner network continues to provide an important advantage. Production across multiple growing regions in North America and Chile helps balance regional challenges and supports a more resilient supply system.

As harvest progresses, weather and field conditions will remain important factors influencing final production totals.

Processing capacity for cranberries remains constrained worldwide, and in some cases this is leading to limited supply and extended leadimes.  We will continue to monitor developments closely and share updates as more information becomes available.

Versatile and healthy snacks

 

Cranberries are tasty, sweet and bursting with flavour, an easy to use, sustainably grown, zero waste fruit with multiple health benefits and versatile product usage.

Vibrant, tangy and tasty, cranberries are a superfood packed with anti-oxidants and essential vitamins and minerals to boost well-being. They are high in carbohydrates important for energy release, a great source of fibre, important for satiety and gut health, and are cholesterol free, which is important for cardiovascular health.

Perfectly placed to target the growing demand for both nutritious and delicious food. This bright and bold ruby coloured fruit is a versatile ingredient which can be paired perfectly with cheese, bakery goods, cereal, sweet treats, snacks or as a delicious jewelled salad topper.

Available to you in a variety of formats – dried, frozen, powder, puree or concentrate, they can be individually packaged for your needs so you can create elevated consumer experiences.

Try our delicious and nutritious recipe

Cranberry chocolate cookie doughnut

Method:

1. Pre heat oven to 200c/ 180c fan and grease 12 doughnut moulds and place onto a baking tray.

2. Cream together the butter and sugars until creamy.

3. Add in the beaten egg and vanilla, beating to incorporate

4. Add in the flour, baking powder, bicarbonate of soda and salt and beat until cookie dough is formed.

5. Add in the dried cranberries and chocolate chip, mix until well distributed..

6. Split the cookie dough equally into 12 rool slightly into a sausage and press into the mould.

7. Bake in preheated oven for 12 to 14 minutes and then cool for minimum15 minutes before decorating.

8. Melt white chocolate.

9. Whisk together water cranberry concentrate and icing sugar to make topping.

10. Dunk the cookie doughnuts into the icing and sprinkle with cranberry seeds

11. Drizzle over melted white chocolate.

Preparation time:

20 minutes (cooking time 12 minutes)

Ingredients:

125g unsalted butter

100g light brown sugar

75g granulated sugar

1 egg

1 tsp vanilla essence

300g plain flour

1.5 tsp baking powder

0.5 tsp bicarbonate of soda

0.5 tsp sea salt

50g dark chocolate chips

50g mile chocolate chips

150g dried cranberries

For decoration…

50g white chocolate

22g cranberry juice or concentrate

72g icing sugar

6g water

20g cranberry seeds

for more information on our products please get in touch.