Nourishing the new year in
A new year brings new goals and resolutions, and a key trend for 2026 will be a focus on wellness. With this comes an opportunity for businesses to adapt product ranges to target evolving consumer needs with convenient, nutritious and tasty food solutions relevant for a modern era.
Through our fibre, protein and nutrient rich dried fruit and nut ingredients we are here to deliver more for your customers in 2026.
We invite you to read about our summary of health trends below and to follow the link at the bottom to learn more about our dried fruit and nut ingredient capabilities and the benefits they deliver.
We look forward to working with you in the year ahead.
Jacqui Fairey, Ingredients Commercial Director
the importance of harnessing the wellbeing trend
Health motivated purchases are increasing, driven by a need to tackle the obesity epidemic in the UK (where 64% of the population is classed as overweight or obese), legislative push (via HFSS regulations) and a shift in the consumer conversation around wellness (more aware and motivated to take action to manage weight and overall physical and mental wellbeing).
An opportunity exists for you to target key trends around health:
- Weight wellness – Led by rise in GLP-1 medication usage, now used by 1 in 20 adults across the UK, consumers are turning to smaller portions, targeted nutrition, seeking products that hydrate have muscle building proteins and gut friendly fibres.
- Natural goodness – Increased desire for ‘real food’ – clean eating, minimally processed, wholesome goodness with emphasis on dietary diversity, quality, nutrition and authenticity to support natural wellbeing.
- Positive nutrition – Food is being used as medicine, consumers are seeking products that put the goodness in – protein, gut busting fibre and nutrient rich solutions alongside products that tackle age issues.
- Holistic wellbeing – Desire for food that makes you feel good. Increased demand for products that support stress relief, improve focus, optimise performance, boost energy and improve mood .
- Sources: 64% overweight or obese – NHS. 1 in 20 adults using GLP-1 – Iqvia
the health benefits of dried fruit and nuts
The focus on health and wellbeing gives us the perfect opportunity to leverage the natural goodness of dried fruit and nuts:
Nuts are nutrient rich and packed with fibre, protein, healthy fats and antioxidants – all of which help keep hunger at bay while delivering energy.
Dried fruits are a convenient and naturally sweet source of vitamins and antioxidants which support energy, digestion and overall health.
read about our range of ingredients
To learn more about our dried fruit and nut ingredients capabilities and the benefits they deliver, scan the QR code on the left. For more information message us: ingredientscommercial@josims.com
