UK Fruit business, J.O. Sims has invested in a new modern Innovation Centre at its Spalding site, in the UK.

J.O. Sims MD, Christopher Sims, commented, “This newly invested facility in the UK is focused on driving food excellence and education for the benefit of the whole of our business & our customers. This exciting facility is at the heart of our business & will drive new market & business opportunities across all our product divisions – fresh, snacks & ingredients”.

J.O. Sims has welcomed experienced Development Chef & Food Consultant Lawrence Brackstone to join them as Product Development Manager.

Marketing & Innovation Manager, Emma Raper was pleased to announce, “Lawrence will head up the new J.O. Sims Innovation Centre and provide the ‘food heart’ of our business. He brings with him to J.O. Sims a wealth of culinary and food business expertise! We are thrilled to have him in our team”.

Jacqui Fairy, Head of Ingredients is very excited by the potential the Innovation Centre & the appointment of Lawrence will bring for J.O. Sims “Having a purpose-built Innovation Centre with Lawrence at the helm, will enable us to build on our current food culture and provide a place to test our ingredients & create products to inspire our customers, ultimately helping us to win new business and open up new markets”.

About J.O. Sims Ltd Based in Spalding Lincolnshire.

J.O. Sims is one of the UK’s leading suppliers of fresh fruit, fruit ingredients and healthy snacks. The company farms over 1,000 acres of cherry and apple orchards worldwide and is the UK’s largest supplier of cranberries and wild blueberries. Since it was founded in 1896 by Josiah Oliver Sims, the business has built a series of long lasting relationships with leading quality growers and processors around the world, to bring a wide variety of fresh fruit and innovative fruit ingredient solutions to the UK markets.